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  • Logo Loco

    | USA | Language & Words, Movies & TV

    (A customer is renting a new movie. As we were always taught at this now defunct rental chain, everything the customer rents has to be read back to them at the end of the transaction.)

    Me: “Thank you for coming, I ‘Heart’ Huckabees is due on [date].”

    Customer: “It’s I LOVE Huckabees.”

    Me: “Nope. It’s pronounced I ‘Heart’ Huckabees.”

    Customer: “Do you understand grammar?”

    Me: “It’s not a matter of grammar. It’s called a ‘logogram.’ When a symbol represents a word, or is meant as a replacement for the word its sign represents. The movie is I ‘Heart’ Huckabees because it includes a logogram – otherwise it would just say ‘love.’”

    Customer: *storms out*