(I approach a confused looking woman standing in the ink cartridge aisle.)

Me: “How are you today, ma’am? Can I help you find the correct ink?”

Customer: “Yeah, thank you.”

Me: “Do you know which cartridge or what model printer you have?”

Customer: “No, but it’s one of these.”

(There are literally hundreds of ink cartridges in this aisle.)

Me: “Could you be a little more specific?”

Customer: “Well, it takes black…”