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    Invisible Incentive

    | Burton on Trent, UK |

    (There were a series of compilation albums on release called “Air Guitar Hero”, which had a very tongue-in-cheek advertisement. I had just sold a copy to a customer who returned to the store 10 minutes later.)

    Me: “Are you OK there?”

    Customer: “Well, I didn’t get my free air guitar with this CD.”

    Me: “Excuse me? I’m not sure what you mean.”

    Customer: “This CD, it’s supposed to come with a free air guitar.”

    Me: “…”

    Customer: “On the advertisement, the one on TV. It says comes with free air guitar!”

    Me: “Um, that’s a joke they made on the advertisement.”

    Customer: “But it says on the advertisement I get a free air guitar with this album!”