(I was walking a customer through setting up a fairly complex product.)

Customer: “Next or back?”

Me: “Next.”

Customer: “Okay, now next or back?”

Me: “We do not need to change any of the default settings, so we will be hitting next on the next 7 or 8 screens in a row. Let me know when another option other then next or back appears.”

Customer: *obviously not getting it* “Okay, now do I hit next or back?”

Me: “Hit next, and also hit next on the following 5 or 6 pages until there is no more next button.”

Customer: “Okay, I clicked next. Now do I hit next or back?”

(At this point I am going insane and decide to have a little fun.)

Me: “Click back.”

Customer: “Okay, now next or back?”

Me: “Click next.”

Customer: “Okay, next or back?”

Me: “Click back.”

Customer: “Okay, next or back?”

Me: “Click next.”

Customer: “Okay, next or back?”

Me: “Click back.”

(This goes on for a few minutes until the customer realises what’s going on. Or so I thought…)

Customer: “I think it’s broken, it keeps looping through the same pages!”