(Once a month, we send out a mailer advertising our business. Like most ads it reads, “Call Now!”)

Me: “Thank you for calling, how can I help you?”

Customer: “Yes, I received a card in the mail that said I should call you.”

Me: “Oh, you’re interested in our free design consultation? I’d be more than happy to set one up for you.”

Customer: “No, I don’t want anything like that. It just told me to call.”

Me: “So you’d like a free estimate for new floors?”

Customer: “No! The card you sent me in the mail! It said to call you, so I’m calling you! Why do you want me to call you?!”