(I’m sure a lot of web designers have had a version of this conversation.)

Client: “Currently we’re a small company…”

Me: “How many people?”

Client: “Four, but we’re in the process of hiring a couple of prospects. So that’s the thing, we want the website to make us look like a much bigger company.”

Me: “Like how much bigger?”

Client: “150, 200 employees.”

Me: “Okay, so…you want to make up some names to go along with those non-existent employees?”

Client: “Sure, whatever works…”