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    Cross-Branding

    | Peotone, IL, USA |

    Customer: “Which is the better of these two cake mix brands?”

    Me: “Well, both are on sale. One does contain more trans-fats, though.”

    Customer: “Nah, I’ll go with this one. I’d rather use shortening than a stick of butter. Don’t want all of them…uh…transvestites.”