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    And Whose Fault Is That?

    | Toronto, Canada |

    Me: “Welcome to [name of magazine], how can I help you?

    Customer: “Hi, we just got a bill for an ad in your fall issue and I thought we had already paid and our contract was over.”

    Me: “Let me get the insertion order.”

    (I get the order.)

    Me: “It says here you’ve signed up for a full year contract including our fall and winter issues.”

    Customer: “But we’re not even open in the fall or the winter.”

    Me: “But you signed for the contract.”

    Customer: “Well, I didn’t read what I was signing…”