Me: “Welcome to [name of magazine], how can I help you?

Customer: “Hi, we just got a bill for an ad in your fall issue and I thought we had already paid and our contract was over.”

Me: “Let me get the insertion order.”

(I get the order.)

Me: “It says here you’ve signed up for a full year contract including our fall and winter issues.”

Customer: “But we’re not even open in the fall or the winter.”

Me: “But you signed for the contract.”

Customer: “Well, I didn’t read what I was signing…”